Inspiration

Manual Bikes is an independent bike shop in the West Midlands selling custom built and branded bikes, components, wheels and more. We set out to build an ecommerce website targeted towards lovers of all things cycling that would increase the number of sales from its main revenue generator, the workshop. We also wanted to develop a brand name for Manual Bikes as industry experts offering the latest gear and excellent service.

Concept

Its customers are willing to travel far to pick up or even just view their purchase – so the site needed to have the edgy and grungy appeal in its branding to target the male cycling audience, whilst emphasizing just how specialised and technical each bike is.

Actions

Designing web stills and simple iconography to represent Manual’s six main product types, building the website, populating the site with products, videos and high action imagery, coding, copywriting and more to create a fully functional, e-commerce website that both we and the client could use to upload the products, their images and specifications.

Outcomes

Bikes, brakes, brackets and more, customers can navigate through Manual’s extensive product range quickly and easily online, searching by category or brand and simply adding the product to their shopping basket to make a purchase. Manual Bikes is more than just a bike shop, it offers an edgy brand experience full of expertise for lovers of cycling, where they have access to exciting videos, weather reports for the best local cycling locations, email newsletters and more.

Used in the project

  • Project management
  • Client liaison
  • Concept development
  • Branding
  • Graphic design
  • Programming and coding
  • Copywriting
  • Web development
  • Usability testing
  • Technical testing
  • Website hosting

Talk to us about your project

If you like what you see then give us a call and we can discuss how we can help you with your business.

Call The New Business Team: +44 (0)1384 563 050

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