Established in 1976, Bevan Group has developed a reputation as the UK’s leading supplier of commercial vehicles and we set out to compliment its high quality servicing with a cutting edge, 21st Century rebrand. The brand needed to reflect the size of the company, the history, demonstrate how many vehicles they manufacturer a week and the type of client they deal with. It also needed to be a vehicle for news, social updates and demonstrate their vast technical knowledge with interactive videos, illustrations and tutorials.
Bevan offers commercial companies manufacturing, aftercare, parts and more, and we were tasked with establishing the company’s digital presence in the form of designing a new website, logo, iconography, business cards and email templates. With the merge of Supertrucks and A&R into the Bevan Group, we wanted to give them a recognisable brand that could grow with them and after 18 months of negotiating with Bevan, we were then able to create them a brand identity and website reflective of their expertise and success.
Running and updating the website, building landing pages and innovative, standalone one page sites, a custom-build, easy to use app and interactive graphics for video, and working with the sales team to deliver insightful and engaging presentations for both Bevan’s internal and external use.
Bevan’s rebrand has allowed the client to grow significantly both in terms of its online presence and company turnover in the last 18 months. IceBlue worked and continues to work closely with Bevan and are very reactive to the client’s needs. We value the relationship we have with Bevan Group and have supported them by becoming part of the team and emerging into their weekly sales meetings. With ideas bubbling away at our end and theirs – we look forward to the work we have in store!